3 Reasons Why A Business Fails

No one has ever thought about starting a business expecting it to fail. Anyone who ventures into a new business always wants it to succeed. Unfortunately, in the business world, eight out of ten small businesses succumb to insolvency every year. We all know entrepreneurs are bold, brave and determined yet despite these qualities, it still doesn’t seem to be enough. So why does a business fail?

We’ve discovered three reasons why a business doesn’t make it.

#1 Reason: You Don’t Market Online

While traditional marketing may have worked for some, now that we are in the digital age it has been deemed obsolete. Traditional marketing is no longer as effective as it used to be compared to digital marketing. If you are not marketing your business online then you are missing out on a lot of opportunities. Based on studies, 80% of potential customers are using the Internet to purchase goods and services. Furthermore, 81% of potential customers are doing their research online about a product or service before they make a purchase. Common sense will tell you that if you don’t establish a strong online presence, those customers will go straight to the website of your competitor.

To increase your visibility online and thereby increase your chances of attracting customers, you need to engage in digital marketing. Cross selling, SEO, social media marketing, web development – all these are considered digital marketing tools and you need it if you want your business to thrive.

#2 Reason: You Don’t Listen To Your Customers

 

Customer feedback is very important because it’s one way of gauging how your business is going. Provide a platform where your customers can give feedback about your business practices, your pricing, your product and your customer service etc. Providing them with a chat feature on your website is also very helpful. That way, you can address the damage (if there is any) as fast as you can. This will not only impress your current customers but it will impress your potential customers as well (those who are looking online to learn more about you).

#3 Reason: You Don’t Adapt To Change

The business industry is unpredictable; you never know what’s going to happen next and just like in life, in business, change is constant. If your marketing strategy today worked, it doesn’t mean it could still work in the next five years. Research your industry, know your market, stay up-to-date with the latest marketing trends and utilise all these into your marketing plan. Being left behind is the worst thing that could happen to your business.

So there you have it, 3 reasons why a business fails. Although there are no guarantees, at least you’ve done your part as an entrepreneur. Don’t just sit there if things are going down, do something about it – engage in digital marketing, listen to your customers and adapt to change.

If you are currently looking for a business opportunity we invite you to check out HydroKleen.

Franchising is also a great investment because the majority of the marketing plan has already been taken care of by your franchisor. All you need to do is to focus on your business and do whatever else you can with your free time. If you are currently looking for a franchise business we suggest you learn about HydroKleen.

HydroKleen is an air conditioning cleaning company based in Australia. Our franchise partners are growing by the minute and are sprouting like mushrooms all over the globe. We started franchising in July 2010 and since then we’ve introduced HydroKleen to over 16 countries and branded ourselves into over 40 countries all over the world in just a short span of time.

If you would like to know more about the HydroKleen System, please email our support office on service@hydrokleen.com.au or visit our website www.hydrokleen.com.au.

Signs That Your Air Conditioner Needs Cleaning

How often do you have your air conditioner cleaned professionally? A lot of people admit that they don’t believe in regular air conditioner cleaning and one of their reasons is because of their busy schedule. They couldn’t set aside at least thirty minutes just to stay at home and have their air conditioner cleaned and inspected by professionals.

If you’ve done this in the past then you know how costly this can be. Do you know that neglecting your responsibility to have your air conditioner cleaned can lead to skyrocketing power bills? It can lead to compromised health conditions not just to you but also to everyone in your home? And do you know that without regular cleaning, your air conditioner could get damaged leaving you with no other option but to succumb to expensive repairs?

If you think you’re saving on costs by not cleaning your air conditioner regularly, you thought wrong. Here are some of the signs you need to look for to know if your air conditioner needs cleaning.

  1. Air Vents Are Blocked

We advise you to check your return inlets regularly. When debris, dust and dirt have collected in your unit’s return air vents, it can block proper airflow to the motor of the air conditioner blower. If this happens, it can cause major problems to your air conditioner.

  1. Decreased Airflow

If less air is flowing from one of your units’ ducts, it means dirt has already accumulated and it’s time to have it cleaned by professionals.

  1. Compromised Health

If everyone in the household including yourself is constantly sick or has developed asthma, out of season allergies, congestion and runny noses then it could be because of the presence of mould and mildew inside your air conditioner. Breathing in microbes could lead to severe respiratory conditions.

Regular air conditioner cleaning and inspection is all you need to ensure your home’s comfort and safety.

If you haven’t found an air conditioner cleaning company you can trust, check out HydroKleen.

At HydroKleen we specialise in cleaning and santising air conditioners to remove organisms such as bacteria, fungi, mould and mildew that can make you and your family sick.  Our comprehensive air conditioning cleaning service will make sure that the air you breathe is fresh and clean to reduce the probability of sickness caused by organisms trapped in your air conditioners. We also make sure that your air conditioner units will work just like it did when you first bought it from the store.

If you would like to know more about the HydroKleen System, please email our support office on service@hydrokleen.com.au or visit our website www.hydrokleen.com.au

How To Make Customers Notice Your Brand

It is believed that there are approximately around 5 billion web pages all over the Internet today with nearly 600 new websites being developed and created every minute. With these astounding numbers, the digital marketplace has become too overcrowded. Online businesses are fighting against each other to win the favour of their target market. They use all kinds of pitches to get their attention, be it in the form of tweets, videos, audio, pins or emails.

Every business owner desires to see their business succeed but with the tight competition, getting customers to notice your brand can pose as a challenge. You see, in business, particularly when doing digital marketing, you have to be strategic. It is not enough that you create a website because what’s the point of having a website if no one gets to see it?

Attracting customers is one of the challenges you’ll need to face but it’s a challenge you can overcome if you know exactly how to do it. You can’t expect your leads and sales to grow if you’re just sitting in your swivel chair secretly praying for customers to find you. Without action, your website will drown deep in a sea of other websites.

If you are serious about succeeding, we suggest you follow these three time-tested tips that will make customers notice your brand and ultimately buy from you.

  1. Strive To Be Different

Don’t do everything out of impulse because of pressure. Take some time to brainstorm and study your target market so you can create a successful and strategic business campaign to help your brand stand out. Keep on testing and while you’re at it, learn from your mistakes. We can’t assure that the first try will be a success but at least you know how and why it went wrong. Remember that the digital world is always changing so you have to know how to keep pace. Know the changes and adapt to it.

  1. Strive To Be Dynamic

You’ve already successfully launched your website but the problem is you’re not getting the traffic you were hoping for. Increased website traffic is an indicator that people are finally noticing your brand. According to entrepreneurs who have been doing digital marketing for years, the fastest way to get customers to notice you is to add a blog feature in your home page and consistently supplying insightful and engaging content to your readers. Apart from content, adding updated graphics, videos and images are also good to increase your search engine rankings. Once you’ve started, learn to be consistent. If you’ve been delivering amazing content in the past, keep on doing it.

  1. Strive To Be In Different Channels

Getting noticed means making sure your brand name is established on different platforms, platforms where your target audience is frequenting. If your target market is a group of teenagers, make your brand known on Instagram since majority of Instagram users are in their teenage years. As much as possible, take the time to post relevant images that will capture their attention and compel them to follow you.

Franchising is also a wonderful investment because the majority of the marketing plan has already been taken care of by your franchisor. All you need to do is to focus on your business and do whatever else you can with your free time. If you are currently looking for a franchise business we suggest you learn about HydroKleen.

HydroKleen is an air conditioning cleaning company based in Australia. Our franchise partners are growing by the minute and are sprouting like mushrooms all over the globe. We started franchising in July 2010 and since then we’ve introduced HydroKleen to over 16 countries and branded ourselves into over 40 countries all over the world in just a short span of time.

If you would like to know more about the HydroKleen System, please email our support office on service@hydrokleen.com.au or visit our website www.hydrokleen.com.au.

Why Is There Ice In My Air Conditioner?

Refrigerators and air conditioners are cooling systems that have grown in demand, especially with climate change. But while it’s normal for a refrigerator to build ice over time, having ice in your air conditioner is a different story. As a matter of fact, ice in your air conditioner could indicate a problem.

If you notice water dripping outside your air conditioner, don’t panic because that is completely normal especially during the summer. Water in your air conditioner is a result of condensation and this condensation is drained outside your air conditioner system. But when water is trickling from inside your unit and you notice your drip pan is overflowing with water, then one possible explanation for this is ice melting in your air conditioner. Unfortunately, the mass of ice will drip water outside of the drain pan in some cases.

Another indicator that there’s ice in your air conditioner is when you start hearing sounds of tiny pieces of ice breaking. This is the same sound a defrosted refrigerator makes. Ice in your air conditioner can cause serious damage to your unit especially if you keep using it. Our suggestion is, once you notice ice in your air conditioner, turn it off immediately and call an air conditioner cleaning company, otherwise it might be too late and the only solution you have is to have your air conditioner replaced.

You’re probably wondering why ice develops in your unit. Ice can form if your air conditioner is dirty. If you choose to continue operating your unit, it could damage your compressor and other remaining parts of your air conditioner and if the damage becomes severe, you might have to replace your air conditioner. There are instances where an air conditioner does not get damaged right away but if you continue using it despite its state, it will use up a great deal of electricity and it will not operate as efficiently as it used to.

Don’t wait for this happen, now is the time to set up a regular cleaning schedule with your trusted air conditioner cleaning company. Having professionals clean your air conditioner on a scheduled basis will ensure that your unit is in perfect working condition.

An air conditioner is a complicated piece of machinery and it requires trained professionals to remove its dirt and dust. It also consists of electrical wiring so if you don’t know how to properly clean it, you’ll run the risk of getting yourself electrocuted.

At HydroKleen you can be confident that none of this will happen.

HydroKleen specialises in cleaning and santising air conditioners to remove organisms such as bacteria, fungi, mould and mildew.  Our comprehensive air conditioning cleaning service will make sure that the air you breathe is fresh and clean and that your air conditioner will operate smoothly.

If you would like to know more about the HydroKleen System, please email our support office on service@hydrokleen.com.au or visit our website www.hydrokleen.com.au.

3 Innovative Ways To Attract More Customers To Your Business

How does a business make money? Simple common sense will tell you that if you want to earn you’ll have to make your products or services known because let’s face it they don’t sell themselves. No matter how brilliant or how awesome your products are you won’t be making any money if your customers don’t know about it.

How can they buy a product from you if they don’t even know it exists? Remember that if you don’t have customers, there won’t be any sales and without sales you’ll run the risk of losing your business. Luckily, we’ve uncovered 3 innovative ways to attract more customers to your business and here’s what you need to do.

  1. Identify Your Ideal Client

You’ll be wasting time going after the wrong people. Trust us, it simply won’t work. Even if you have the most convincing presentation, if the person you are talking to doesn’t need your product or your service, they will never be moved.

A smart businessperson knows that the first thing to do in order to sell is to identify the type of client who will likely find interest in what you have to offer. Our suggestion? Have a clear picture of the type of person you are going to target and then think about ways on how to make their lives better and easier and what makes them happy.

It’s never a good idea to generalise. Narrow down your ideal clients and be very specific about it so you can create highly targeted strategies to attract them.

  1. Be The Solution

Do you know what converts a potential customer into a loyal customer? All you need to do is to present yourself as the solution. Give them a reason to try your product and/or service to make them realise that it is the type of product and/or service they need to make their lives better.

You can start by providing value and establishing yourself as a company that has knowledge and understanding of the crisis they are facing and show them that you are the solution through webinars and blogging among others.

  1. Offer Good Deals And Discounts

One surefire way to get customers through your doors is to offer them good deals and discounts. People love getting freebies, it’s human nature and just like free stuff, we love discounts and sale promotions. Offering good deals from time to time is a cost-effective way to attract customers because they see it as an opportunity for them to save money and purchase a product or a service at a very low cost. They don’t want to pass up discount and sale opportunities because items on sale may not be as cheap the next day.

If you are contemplating operating a business with a proven and time-tested marketing plan, you should consider a HydroKleen franchise. Two things are certain;

HydroKleen franchise partners use effective advertising and marketing strategies to help grow their business.

HydroKleen is a great business opportunity if you are considering opening a franchise.

HydroKleen is an air conditioning cleaning company based in Australia. Our franchise partners are growing by the minute and are sprouting like mushrooms all over the globe. We started franchising in July 2010 and since then we’ve introduced HydroKleen to over 16 countries and branded ourselves into over 40 countries all over the world in just a short span of time.

If you would like to know more about the HydroKleen System, please email our support office on service@hydrokleen.com.au or visit our website www.hydrokleen.com.au.