How To Attract Customers To Your Website

Business owners know that one of the most effective ways to generate sales is by taking advantage of the World Wide Web. Creating a professionally designed and functional website is crucial in today’s digital era because majority of consumers turn to the Internet if they want to purchase or inquire about a particular product or service. If your business offers the product/service they need but you failed to create a strong online presence such as setting up a website, then you’ve just lost potential profit.

But more often than not, your capacity to make your business known doesn’t mainly rely on a website because no matter how beautifully designed your website is or how functional or amazing your portfolio is, if you do not employ effective marketing strategies your website will only stagnate in a corner of the World Wide Web, unclicked and ignored.

Here are three tips that will increase your online presence so you can attract more and more customers to your website.

  1. Blogging

Attracting customers to a website requires work so if you are serous about this, you need to consider blogging. Blogging is considered as one of the most effective tactics in driving website traffic. Write blogs that will capture the attention of your target market and keep it constant so they’ll have something to look forward to. Also, make sure you optimise your content so it would be easier for your customers to find you.

  1. Free Offers

Successful businesses promote free offers as this drives customers to their business. This tried and tested strategy will help you garner more sales. Once your customers avail of these free offers and see and experience for themselves how amazing your products and services are, they’ll likely transact with you again and/or refer you to others.

  1. Social Media Marketing

The more you spend time using the Internet, the more you’ll come to appreciate the power of social media. Today, business owners are taking advantage of various social media platforms because they know that’s where the people are whether it’s on Instagram, Facebook or Twitters. These avenues are the fastest ways to increase your business’ exposure.

Attracting customers to your website takes time and work but if you are consistent with it, eventually people will come to know your business and the products and services you offer.

If you are contemplating operating a business with a proven and time-tested marketing plan, you should consider a HydroKleen franchise. HydroKleen franchise partners use Facebook as a successful strategy in their business.

HydroKleen is a great business opportunity if you are considering opening a franchise. HydroKleen is an air conditioning cleaning company based in Australia. Our franchise partners are growing by the minute and are sprouting like mushrooms all over the globe. We started franchising in July 2010 and since then we’ve introduced HydroKleen to over 15 countries and branded ourselves into over 40 countries all over the world in just a short span of time.

If you would like to know more about the HydroKleen System, please email our support office on service@hydrokleen.com.au or visit our website www.hydrokleen.com.au.

How To Choose An Air Conditioner Cleaning Company

It appears more and more companies are steadily producing air conditioners and it’s easy to see why. The demand for air conditioners are growing by the day and this doesn’t look like it’s going to dwindle anytime soon. In fact, with climate change happening right now people are going to want to invest in air conditioners more. The demand for air conditioners is so overwhelming that a lot of entrepreneurs have decided to open up businesses that offer air conditioner cleaning services.

A quick Google search will give you a long list of these air conditioner cleaning companies and what’s interesting is that all of them claim to be number one making it difficult if not hard for consumers to choose the best company. Obviously, if you are wise you’ll know that this is just part of their marketing campaign to attract customers. This brings us to question, how do you choose an air conditioner cleaning company? We’ll give you three tips so you won’t make the mistake of hiring a company that will charge you with ridiculous fees (and hidden fees) and companies that do not deliver on their promises.

  1. Read Customer Feedback

One of the ways for you to know about whether or not a certain company does what it says on their ABOUT US page is by reviewing customer feedback. There are customers who are willing to give their two cents about a service either to encourage or to warn future customers. You can join forums or just read about customers’ experience online.

  1. Research A Company’s Reputation

Doing research will give you the answers you are looking for. A company that has an untainted reputation will stand the test of time. If they have been in the industry for a long time and if they have garnered awards, licenses, training, and receive good reviews about their services then it could only mean that they are indeed true to their word and they value customer satisfaction.

  1. Try Their Service

Assuming you’ve done tip#1 and tip#2 and you’re convinced that you’ve found the cream of the crop, your next step is to try their service and see if they truly deliver to their promise. After a cleaning service, it’s as simple as inspecting your air conditioner to see if it’s free from dirt and debris as this is a clear indicator that they did a thorough clean. Other factors to consider are prompt and efficient service; their ability to explain clearly what is happening and improved airflow of your air conditioner among others.

HydroKleen does all these and more because we value your trust and we strive to maintain your loyal patronage. We don’t let our website speak for ourselves; we let our customers vouch for us. We also have a set of guarantees for all our customers so they can have an idea what to expect from us.

At HydroKleen we specialise in cleaning and santising air conditioners to remove organisms such as bacteria, fungi, mould and mildew that can make you and your family sick.  Our comprehensive air conditioning cleaning service will make sure that the air you breathe is fresh and clean to reduce the probability of sickness caused by organisms trapped in your air conditioners.

If you would like to know more about the HydroKleen System, please email our support office on service@hydrokleen.com.au or visit our website www.hydrokleen.com.au.

Clever Ways To Market Your Business

All businesses, whether they like to admit it or not, go through dry spells. Dry spells are normal but it can be devastating especially if you are used to a steady and overflowing cash flow. Unfortunately in business you can’t escape from dry spells. Not a lot of people know that you can actually turn a dry spell into a positive challenge by using them to your advantage. One of the ways to turn dry spells in your favor is by making use of this time to market your business aggressively.

As you all know, marketing plays a crucial role in any business regardless if you’ve just started out or if you’ve been in the industry for years because it is through your marketing efforts that people will find out about your company, what you do and what you offer. If you employ effective marketing strategies, not only will you attract customers but you will also persuade them to avail of your products and/or services.

Here are 3 clever ways to market your business.

  1. Use Newsletters

Newsletters are very important in business because it is a way of maintaining our connection with our clients. Therefore, we encourage you to publish a monthly electronic newsletter to your growing client base. However, you can only do this once you have their permission. Usually websites offer an option for them to subscribe so once they’ve subscribed make sure that you deliver regular newsletters to their mails. Doing so also keeps your business on their radar and it’s also a good way to introduce new products and services.

  1. Publish Blogs

Now that everyone is living in a digital world, it makes sense that you make sure your business becomes a part of it. It is vital that you create and publish interesting and engaging blogs that are related to your niche on a regular basis. Blogs are excellent opportunities to talk about your brand and what your company has to offer. Furthermore, by taking advantage of Search Engine Optimisation (SEO), you can improve your rankings. The higher you rank in search engine sites, the more likely you’ll have site visitors and eventually turning them into paying customers.

  1. Make Cold Calls

During this silent period, take this opportunity by making cold calls. Create a schedule and start your day by making a number of cold calls or if you already have leads, call them. It’s a great way to keep your marketing strategy on track.

Like in life, your business will also have its fair share of ups and downs. But no matter where you are whether you’re at the top or at the bottom, if you think there’s still a fighting chance your business can survive, don’t ever give up.

If you are currently thinking about starting a franchise business, we encourage you to read about the HydroKleen business models. If you have the determination to make a business grow and make it successful, learn about our franchising business.

HydroKleen is a great business opportunity if you are considering opening a franchise. HydroKleen is an air conditioning cleaning company based in Australia. Our franchise partners are growing by the minute and are sprouting like mushrooms all over the globe. We started franchising in July 2010 and ever since then we’ve introduced HydroKleen to over 15 countries and branded itself into over 40 countries throughout the world in just a short span of time.

If you would like to know more about the HydroKleen System, please call our support office on (07) 5597 7749 or visit our website www.hydrokleen.com.au.

How To Cut Down On Air Conditioner Costs

One thing we know about air conditioners is the fact that we literally could not live without them. Before air conditioners were invented people tried ingenious ways to keep themselves cool during sweltering seasons. Some lived in basements because the temperature underground is way cooler, some of them reconstructed their homes to make their ceilings higher so that more air can circulate inside. There were even those who went as far as hanging wet laundry in their doorways or slept on refrigerated sheets just to counter the warmth. Lucky for us, we don’t have to do any of these thanks to Willis Carrier the inventor of modern air conditioner. With just a swipe of a card, people can purchase and install their own air conditioners wherever they desire.

While air conditioners can indeed keep us comfortable, it comes with a price. Many of us do not realise that spending money to have your own air conditioner unit is just the beginning of a long series of money spending. But don’t get discouraged because we found ways to cut down on air conditioner costs so you can guiltlessly enjoy the coolness it brings without worrying about your power bill.

The following are the things you can do to cut down on air conditioner costs:

  1. Choose The Right Size

Using a small air conditioner unit in a huge house is not cost efficient. The best option you can have is to go for a larger unit. Luckily, most of the air conditioners being sold today are already energy efficient, which means they won’t take up much electricity for it to operate. If you are planning to install air conditioners in a gigantic home try using central air systems. They are specifically designed for big areas so you can be sure that it will be able to cool down a huge house.

  1. Keep Your Thermostat Steady

One of the ways to reduce electricity cost is by keeping your thermostat at a steady temperature. If you keep on changing the temperature of your unit it will cause your air conditioner to work doubly hard than it’s supposed to do and this can have major consequences to your power bill. If you are serious about cutting down on costs, avoid changing the thermostat.

  1. Have Your Air Conditioners Cleaned Regularly

Over time, your air conditioners will collect dust and dirt from you home and when this happens it will affect its efficiency to keep your homes cool. Aside from compromising its efficiency, a dirty air conditioner will also cost you money. If you haven’t had your air conditioners cleaned for a long time, you’ll notice a surge in your electricity bill. In order to prevent this from happening, you need to have your air conditioners cleaned regularly by air conditioner cleaning experts.

As an owner of air conditioners, it should be your responsibility to have your air conditioners cleaned by professionals regularly.

At HydroKleen we specialise in cleaning and santising air conditioners to remove organisms such as bacteria, fungi, mould and mildew that can make you and your family sick.  Our comprehensive air conditioning cleaning service will make sure that the air you breathe is fresh and clean to reduce the probability of sickness caused by organisms trapped in your air conditioners.

If you would like to know more about the HydroKleen System, please email our support office on service@hydrokleen.com.au or visit our website www.hydrokleen.com.au

The Best Ways and Times to Ask for Customer Feedback

Human beings are curious creatures and we have this inexplicable desire to find answers. However, there is one area of questioning that floods many business owners with anxiety and tension and that is asking for customer feedback.

Asking for feedback is never easy and even business owners agree that it is one of their biggest fears. Whether you like it or not, feedback is essential to the growth of any business because it is through this that you’ll know if there is a need to improve your product or service. Through feedback, you’ll be able to gauge how your business is doing.

It’s encouraging to know that you’re doing a great job if your customers offer positive feedback. And if there are customers who happen to be unsatisfied with the product or service your company offers then at least there’s still a chance you can do something about it.

The following are the best ways and times to ask for customer feedback.

  • Conversations

As simple as starting a conversation is enough to know what goes on in your customers’ minds. You can ask for feedback by sending them an email with a set of questions or you can simply call them.

  • Online Surveys

When creating online surveys, make sure that you have carefully thought-out questions to ask your customers.  You can send them a protected form using a word processing app or you can send them a PDF Form or you can send them forms that they can submit directly to your website.

  • Hard Copy Questionnaires

This may seem old school but it’s still as effective as virtual forms. Send hard copy questionnaires by having them mailed to your customers’ addresses. Make sure to include a self-addressed and stamped envelope to make it easy for them to mail their answers.

Timing is everything when it comes to asking for customer feedback. The best time to ask for feedback is when your customers talk to you about a positive experience they’ve had with your product. You can also ask them for feedback right after they’ve experienced your service. Another time to ask them for feedback is when they reach out to you via social media.

Businesses are always striving to improve their products and services because they know that doing so will lead to more customers. Improvements can be made once you know what your customers think about your product or service. You’ll have an idea what features to retain and what features need changing.

If you are currently contemplating starting a new business venture, we encourage you to learn about our HydroKleen business.

HydroKleen is a great business opportunity if you are considering opening a franchise. HydroKleen is an air conditioning cleaning company based in Australia. Our franchise partners are growing by the minute and are sprouting like mushrooms all over the globe. We started franchising in July 2010 and ever since then we’ve introduced HydroKleen to over 16 countries and branded itself into over 40 countries throughout the world in just a short span of time.

If you would like to know more about the HydroKleen System, please call our support office on (07) 5597 7749 or visit our website www.hydrokleen.com.au.