How does a business make money? Simple common sense will tell you that if you want to earn you’ll have to make your products or services known because let’s face it they don’t sell themselves. No matter how brilliant or how awesome your products are you won’t be making any money if your customers don’t know about it.
How can they buy a product from you if they don’t even know it exists? Remember that if you don’t have customers, there won’t be any sales and without sales you’ll run the risk of losing your business. Luckily, we’ve uncovered 3 innovative ways to attract more customers to your business and here’s what you need to do.
You’ll be wasting time going after the wrong people. Trust us, it simply won’t work. Even if you have the most convincing presentation, if the person you are talking to doesn’t need your product or your service, they will never be moved.
A smart businessperson knows that the first thing to do in order to sell is to identify the type of client who will likely find interest in what you have to offer. Our suggestion? Have a clear picture of the type of person you are going to target and then think about ways on how to make their lives better and easier and what makes them happy.
It’s never a good idea to generalise. Narrow down your ideal clients and be very specific about it so you can create highly targeted strategies to attract them.
Do you know what converts a potential customer into a loyal customer? All you need to do is to present yourself as the solution. Give them a reason to try your product and/or service to make them realise that it is the type of product and/or service they need to make their lives better.
You can start by providing value and establishing yourself as a company that has knowledge and understanding of the crisis they are facing and show them that you are the solution through webinars and blogging among others.
One surefire way to get customers through your doors is to offer them good deals and discounts. People love getting freebies, it’s human nature and just like free stuff, we love discounts and sale promotions. Offering good deals from time to time is a cost-effective way to attract customers because they see it as an opportunity for them to save money and purchase a product or a service at a very low cost. They don’t want to pass up discount and sale opportunities because items on sale may not be as cheap the next day.
If you are contemplating operating a business with a proven and time-tested marketing plan, you should consider a HydroKleen franchise. Two things are certain;
HydroKleen franchise partners use effective advertising and marketing strategies to help grow their business.
HydroKleen is a great business opportunity if you are considering opening a franchise.
HydroKleen is an air conditioning cleaning company based in Australia. Our franchise partners are growing by the minute and are sprouting like mushrooms all over the globe. We started franchising in July 2010 and since then we’ve introduced HydroKleen to over 16 countries and branded ourselves into over 40 countries all over the world in just a short span of time.
Whenever you purchase a brand new air conditioner unit, the sales agent should remind you to book a professional air conditioner cleaning company of your choice so they can conduct regular cleaning in order to preserve your unit’s efficiency. But since there are probably hundreds of people purchasing brand new air conditioners on a daily basis, you have to admit that it can be quite difficult to keep up and inform each and every one of them of this very important information.
However there are those who, despite being informed, choose to clean their air conditioners on their own. Many of them do not believe that having professionals clean their units is worth their money. Besides, more and more people are becoming confident to do the cleaning themselves thanks to 5-minute tutorial videos they found on YouTube. And with a quick Google search, it will take you less than a second to see blog posts and several guidelines on how to do the cleaning step-by-step.
Sure, you can take the risk but what happens if you do clean your air conditioner on your own?
Have you thought about the consequences?
Professional air conditioner cleaners weren’t trained and certified to do meticulous air conditioner cleaning for nothing. These people studied and mastered cleaning air conditioners to ensure that at the end of every clean your air conditioners are free from mould, mildew, dust and dirt and they make sure that its former efficiency is restored. You cannot supersede the training they went through by reading a one-page tutorial from WikiHow.
Firstly, before you even consider cleaning your unit, do you have the necessary equipment to do it? If you think all you need is a garden hose then you are wrong. It takes more than an ordinary garden house to do a thorough clean. Secondly, do you have the experience? Have you done a clean before? If not then you’ll run the risk of destroying your air conditioner.
Just so you know, an air conditioner is a complicated piece of machinery and it takes knowledge, training and skills to completely remove dirt, dust and mildew from it. It’s also made of electrical wirings. One careless mistake can/not only damage your air conditioner but it will also pose a threat to your safety. Are you willing to risk that?
At HydroKleen you can be confident that none of this will happen. At HydroKleen we specialise in cleaning and santising air conditioners to remove organisms such as bacteria, fungi, mould and mildew that can make you and your family sick. Our comprehensive air conditioning cleaning service will make sure that the air you breathe is fresh and clean to reduce the probability of sickness caused by organisms trapped in your air conditioners. We also make sure that your air conditioner units will work just like it did when you first bought it from the store.
Every one of us has been a customer at some point whether we’re queuing to grab a quick lunch at McDonalds or purchasing a humidifier online. Regardless of where we got our products or services from, we have all once been a customer to certain companies.
Ideally, companies should value and take care of their customers because once a customer is dissatisfied, his or her chances of coming back to do business with you will be close to none. Remember that every customer counts, which is why it is important to remember that as you go about running your business, you have to prioritise your customers because they are the reason why your business thrives.
One of the strategies businesses practice is providing good customer service because no matter how amazing or helpful your product or service is to your market, if you cannot offer good customer service your customer won’t be doing business with you in the future.
Here’s something to ponder – good customer service can give you the power to change the viewpoint of your consumers and provide your business with feedback that are related to the products and/or services that you offer so you can make the necessary changes and improvements.
How then can customer service impact your business?
When you consistently provide good customer service in terms of how your staff greet, handle and treat customers without doubt your customers will surely love to do business with you again and again. First time customers will become regular customers and eventually you will see an improvement in your profit.
Another good thing about providing quality customer service is it helps prevents the occurrence of mistakes. Take for example; when an order is being processed, a staff member that is doing his or her job by offering good customer service will verify the order before making calls and shipments. This accuracy will reduce complaints from unhappy customers and reduce losses on the company’s end thereby saving the company money.
If you want your business to succeed you have to see the importance of having good customer service. As simple as greeting your customers when they set foot in your store, treating them with respect and going out of your way to answer their queries and find solutions to their problems will keep them coming back.
When you can handle your customers’ problems in a pleasant and quick manner they will return the favor by buying from you, referring you and even posting something nice about you online. This will of course become a domino effect and more and more people will know about your company and how awesome you treat your customers. Inevitably, you’ll gain loyalty and loyalty is crucial in business.
Are you currently running a business now? If so, always keep in mind that good customer service is a very important aspect in business and it should never be overlooked.
If you are looking for a business opportunity, we highly suggest you learn about HydroKleen.
HydroKleen is an amazing business opportunity if you are considering opening a franchise. HydroKleen is an air conditioning cleaning company based in Australia. Our franchise partners are growing by the minute and are sprouting like mushrooms all over the globe. We started franchising in July 2010 and since then we’ve introduced HydroKleen to over 16 countries and branded ourselves into over 40 countries all over the world in just a short span of time.
Since we all run busy lives it is so easy to overlook the importance and the urgency of having our air conditioners cleaned regularly. In reality, it may even be the least of our concerns. We are so preoccupied with the demands of both our personal lives and our business that we take our air conditioners for granted and perhaps the only time we do realise the mistake we made of not having it professionally cleaned is when it doesn’t serve its purpose anymore like when it stops working properly.
It is important to know that all air conditioners regardless of type or brand require regular cleaning to keep them running smoothly. You make an effort to clean your house at least once a week (some would even go as far as cleaning it everyday), and we’ll give you some of the benefits you can get if you regularly clean your air conditioner.
Firstly, regular cleaning improves the overall efficiency of your air conditioner unit. If you’re expecting to relax in a cool room after spending the entire day out you won’t be disappointed. Regular cleaning ensures your air conditioner will operate at its highest efficiency.
Secondly, regular cleaning saves you money on your electricity bill. A dirty air conditioner will affect its capacity to circulate cool air throughout a room. When this happens obviously your air conditioner unit will run much longer; either that or you’ll be compelled to adjust the thermostat because no matter how long your unit is running it doesn’t seem to do what it is supposed to. And if your evaporator coil is dirty as well it will cause your refrigerant compressor to work harder and this means a higher electricity bill.
All this can be avoided if you regularly have your air conditioner cleaned. If saving money is really your concern then you should really consider contacting an air conditioner cleaning company. It’s the only solution to extend the life of your air conditioner and save you on electricity costs.
At HydroKleen we specialise in cleaning and santising air conditioners to remove organisms such as bacteria, fungi, mould and mildew that can make you and your family sick. Our comprehensive air conditioning cleaning service will make sure that the air you breathe is fresh and clean to reduce the probability of sickness caused by organisms trapped in your air conditioners.
Business owners know that one of the most effective ways to generate sales is by taking advantage of the World Wide Web. Creating a professionally designed and functional website is crucial in today’s digital era because majority of consumers turn to the Internet if they want to purchase or inquire about a particular product or service. If your business offers the product/service they need but you failed to create a strong online presence such as setting up a website, then you’ve just lost potential profit.
But more often than not, your capacity to make your business known doesn’t mainly rely on a website because no matter how beautifully designed your website is or how functional or amazing your portfolio is, if you do not employ effective marketing strategies your website will only stagnate in a corner of the World Wide Web, unclicked and ignored.
Here are three tips that will increase your online presence so you can attract more and more customers to your website.
Attracting customers to a website requires work so if you are serous about this, you need to consider blogging. Blogging is considered as one of the most effective tactics in driving website traffic. Write blogs that will capture the attention of your target market and keep it constant so they’ll have something to look forward to. Also, make sure you optimise your content so it would be easier for your customers to find you.
Successful businesses promote free offers as this drives customers to their business. This tried and tested strategy will help you garner more sales. Once your customers avail of these free offers and see and experience for themselves how amazing your products and services are, they’ll likely transact with you again and/or refer you to others.
The more you spend time using the Internet, the more you’ll come to appreciate the power of social media. Today, business owners are taking advantage of various social media platforms because they know that’s where the people are whether it’s on Instagram, Facebook or Twitters. These avenues are the fastest ways to increase your business’ exposure.
Attracting customers to your website takes time and work but if you are consistent with it, eventually people will come to know your business and the products and services you offer.
If you are contemplating operating a business with a proven and time-tested marketing plan, you should consider a HydroKleen franchise. HydroKleen franchise partners use Facebook as a successful strategy in their business.
HydroKleen is a great business opportunity if you are considering opening a franchise. HydroKleen is an air conditioning cleaning company based in Australia. Our franchise partners are growing by the minute and are sprouting like mushrooms all over the globe. We started franchising in July 2010 and since then we’ve introduced HydroKleen to over 15 countries and branded ourselves into over 40 countries all over the world in just a short span of time.