You’ve done every possible marketing gimmick you could come up with to entice more customers. Unfortunately, the steady stream of buyers that you expected to come in daily never showed up. Does this seem familiar to you?
Before you wallow in discouragement and throw in the towel, you have to realise that your potential customers go through certain steps before they’re fully convinced to purchase your product. The effort you put in for your marketing strategy will all be brought down to nothing if your selling strategies don’t meet the customers’ requirements.
To convert mere “searches” into purchases, you’ll need to discover the reasons why you find it challenging to capture your target customers. Here are the 3 top reasons why they don’t want to engage with your business:
- You’re not targeting the right market.
Are you talking to the right people? If you’re not, then those who may have an interest in what you have to offer are not aware that you have something that they would truly need. Can they find you? If they can’t, then you’ll need to evaluate if you’re using the right marketing vehicles that can effectively reach your customers. You may need to put up a website or post an ad in a local magazine or newspaper.
- The benefits of buying aren’t clear.
Contrary to what most of us would assume, price doesn’t automatically influence the customer’s buying intent. Don’t get this wrong, though. Although the price is definitely a critical factor, you can’t afford to overlook the importance of communicating the benefits that your product could potentially bring to them. It’s best if you incorporate the top 3 benefits that your customers can get for purchasing your product into your marketing message.
- They don’t think your product is accessible to them.
Put yourself in the shoes of a consumer. Would you go for a product that isn’t easy to obtain, let alone use? The answer is obviously no. Remember that it would be impossible for anyone to buy something that’s not readily made available to them. Perhaps you need to make your product accessible from different locations by offering it online.
If you’ve been looking for a business opportunity that is unique and offers lifestyle flexibility, HydroKleen is an amazing business model.
HydroKleen is an air conditioning cleaning company based in Australia. Our licensing partners are growing by the minute and are sprouting like mushrooms all over the globe. We have introduced HydroKleen to over 25 countries and branded ourselves into over 40 countries all over the world in just under 3 years.
We can promise you that we have a successful business model with proven systems in place. We also treat our franchise partners as family because we believe that their success is our success as well. And more importantly, our business model is built to create success for you so if you’re asking if it’s a sound investment, ask our franchise partners and they will tell you the truth about us. We also have proven marketing strategies that will create a steady stream of clients for your business. With our creative marketing team, together, we can help make your business thrive. We have time-tested strategies that will impress your clients and make them want to do repeat business with you.