Nearly every company in the world utilises email marketing for their business. Why? Because email marketing is one of the most efficient ways to reach and connect with your customers. In fact, being able to use email marketing effectively can increase your chance of securing new sales and help grow your business.
Still not sure if email marketing is for you? Here are five reasons why email marketing is crucial to any business.
1. Everyone has an email account.
Do you have an email account? In 2017, global e-mail users amounted to 3.7 billion. This figure is set to grow to 4.1 billion users in 2021. In fact, you can’t sign up to most things without an email account. This means that while we may not send emails as often as we used to, we are still accessing our email accounts daily.
2. You can reach people in real time.
How many of you own a smartphone? When you send an email, most people will be alerted with a notification on their phone. You can reach people in real time. Even if they don’t open the alert, your email will be there when they go to check for bills, purchase updates and find tracking numbers.
3. It helps you to keep in contact with potential and existing customers.
Email marketing allows you to inform existing and potential new clients about your business, new products or any specials you may have. Effective email marketing can even drive sales from your email list, even if they have never purchased from you before.
4. The performance and your results of your emails are easily tracked in email marketing.
There is no guesswork when it comes to email marketing. Results such as click-through rates, unsubscribes and sales conversions are easily traced through email marketing software. This means you can see which marketing campaigns are working well with your audience, and which ones are not. It can also help you define who your target audience is through assessing who is opening your emails and who is unsubscribing.
5. Email marketing can be personalised.
In email marketing, you can tailor an email to include relevant information such as the receiver’s name. When you add personal touches such as their first name; it feels more thoughtful, especially when emails are arriving in their private inbox. When done correctly, email marketing can help build your customer relationships and nurture new leads.
Email marketing can seem daunting at first, but it is crucial in effectively growing a business. Therefore, if you want to build a business, you need to include email marketing in your strategy.
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