5 reasons why email marketing is crucial to any business

Nearly every company in the world utilises email marketing for their business. Why? Because email marketing is one of the most efficient ways to reach and connect with your customers. In fact, being able to use email marketing effectively can increase your chance of securing new sales and help grow your business.

Still not sure if email marketing is for you? Here are five reasons why email marketing is crucial to any business.

1.       Everyone has an email account.

Do you have an email account? In 2017, global e-mail users amounted to 3.7 billion. This figure is set to grow to 4.1 billion users in 2021. In fact, you can’t sign up to most things without an email account. This means that while we may not send emails as often as we used to, we are still accessing our email accounts daily.

2.       You can reach people in real time.

How many of you own a smartphone? When you send an email, most people will be alerted with a notification on their phone. You can reach people in real time. Even if they don’t open the alert, your email will be there when they go to check for bills, purchase updates and find tracking numbers.

3.       It helps you to keep in contact with potential and existing customers.

Email marketing allows you to inform existing and potential new clients about your business, new products or any specials you may have. Effective email marketing can even drive sales from your email list, even if they have never purchased from you before.

4.       The performance and your results of your emails are easily tracked in email marketing.

There is no guesswork when it comes to email marketing. Results such as click-through rates, unsubscribes and sales conversions are easily traced through email marketing software. This means you can see which marketing campaigns are working well with your audience, and which ones are not. It can also help you define who your target audience is through assessing who is opening your emails and who is unsubscribing.

5.       Email marketing can be personalised.

In email marketing, you can tailor an email to include relevant information such as the receiver’s name. When you add personal touches such as their first name; it feels more thoughtful, especially when emails are arriving in their private inbox. When done correctly, email marketing can help build your customer relationships and nurture new leads.

Email marketing can seem daunting at first, but it is crucial in effectively growing a business. Therefore, if you want to build a business, you need to include email marketing in your strategy.

If you’ve been looking for a business opportunity that is unique and offers lifestyle flexibility, HydroKleen is an amazing business model.

HydroKleen is an air conditioning cleaning company based in Australia. Our franchise partners are growing by the minute and are sprouting like mushrooms all over the globe. We have introduced HydroKleen to over 30 countries and branded ourselves into over 40 countries all over the world in just under 3 years.

We can promise you that we have a successful business model with proven systems in place. Furthermore, we treat our franchise partners as family because we believe that their success is our success as well. And more importantly, our business model is built to create success for you so if you’re asking if it’s a sound investment, ask our franchise partners and they will tell you the truth about us. We also have proven marketing strategies that will create a steady stream of clients for your business. You’ll receive an amazing support system that will teach you how to effectively generate cashflow to help your business thrive.

If you would like to know more about the HydroKleen System, please email our support office on service@hydrokleen.com.au or visit our website www.hydrokleen.com.au.

How To Deal With Poor Indoor Air Quality

In the era of air conditioning, 90% of your time is spent indoors, which is why you have to ensure that the air you breathe is fresh and clean. Are you aware that the quality of indoor air is essential, not only to your comfort but to your health as well? According to Doctor E. Neil Schachter, a medical director of respiratory care at Mount Sinai Medical Center in New York, if you live in a home with chronically poor air quality, you will likely experience recurrent headaches, long-standing colds, possibly bronchitis and chronic asthma. Poor indoor air quality can also cause sore throats, shortness of breath, coughing, chest tightness and watery eyes.

There are a number of factors that affect indoor air quality including poor ventilation, low or high humidity, mould, dust, mildew, cleaning products and pesticides. How do you deal with these air pollutants? There are steps you can take to improve the indoor air quality of your home.

  1. Keep your plants outdoors.

Sure, indoor plants enhance the aesthetics of your home but they are also prone to collecting dust and dirt and they promote mould growth. Your best option is to place them where they rightfully belong, in the garden! Although there are some plants that are believed to help improve indoor air quality since they release oxygen into the air, they still trigger an allergic reaction for a lot of people, so it’s best if you avoid them.

  1. Get yourself an air purifier.

Investing in an air purifier is a good option, especially if you can’t control the allergen source. For example, if your allergen source is your pet, pet dander is inevitable, but this problem can be minimised with the help of an air purifier. Air purifiers, specifically ionic purifiers, are designed to catch some of these irritants. Although it’s impossible to completely capture all of the allergens, at least you are significantly cutting them down.

  1. Hire Air Conditioning Cleaning Experts

Your air conditioner is not as harmless as it looks. Its primary job is to keep your home cool, however if it is not regularly cleaned, it may be the principal culprit as to why you are always sick. Your air conditioner can get dirty over time and is capable of accumulating dirt, dust, mould and mildew. If you don’t have it professionally cleaned, toxic irritants are free to roam in your home every time you turn on your cooling unit. These contaminants could cause you to experience asthma attacks and allergic symptoms.

Air conditioners offer tons of benefits but when it’s not properly cared for, it can also provide health hazards. Don’t compromise your health – call your trusted air conditioning cleaning company and agree on a regular cleaning schedule with them. In this way, you can be confident that the air you are breathing in is clean and safe.

At HydroKleen, we have a team of specialists who are experts in removing organisms such as bacteria, fungi, mould and mildew in air conditioners. These are harmful toxins that are responsible for making you and your family sick.  Our comprehensive air conditioning cleaning service will ensure that the air you breathe is fresh and clean to reduce the probability of sickness such as asthma caused by organisms trapped in your air conditioners. Not only will you enjoy good health, you’ll also lengthen the shelf life of your air conditioners.

If you would like to know more about the HydroKleen System, please email our support office on service@hydrokleen.com.au or visit our website www.hydrokleen.com.au.

3 Ways to Win Your Customers Trust with Content

As a business owner, it is your responsibility to seek and maintain customer relationships. While the internet has changed the way we do business, one thing has always remained the same. You need to build trust with your customers.  When your customers trust you, they are more likely to buy from you. From here, you can drive repeat business and boost the lifetime value of each customer.

So, how can we gain our client’s trust? One way you can do this is to create and implement a content strategy plan that helps build confidence in your business.

Here are three ways to win your customers trust with content.

1. Understand your customers and their pain points.

Who is your ideal customer? Before you start creating content, you need to have a specific audience in mind. Consider the type of problems your customers may face and how your product or service could be the solution. Some content examples could include providing helpful how-to guides or videos that help customers understand your product. When we answer our client’s questions through our content, they are more likely to trust our business and understand what we are offering.

2. Create and share your content on the right platforms.

Your content strategy needs to consider which platform and medium you will use to share your content. Have you thought about where your customers hang out online? Not every customer will be on Twitter, Instagram or Facebook. Research which sites are most important to your customers and share your content there. This way, your content will have the best chance of being seen by people who will value what you have to say.

It is also important to understand which content works on which platform. Videos may not work in emails but are perfect for Facebook or Instagram. Lengthy blog posts look better as an article, rather than a status on Facebook. Understanding the platform on which you are posting will help you to decide whether video, audio, written or images are the best fit for your customers.

3. Be authentic and honest with your customers.

You need to be authentic when creating content for your customers. Why not show small snippets of what happens behind the scenes at work or share photos of events that your team have attended. When you give your audience a peek into the real people behind the business, they are more likely to connect and trust you.

Creating content that will help build your customers’ trust is not hard if you put some time into getting to know your customer. These three steps will help you get started on a content strategy that will help your business grow and build long-term loyal relationships with clients.

If you’ve been looking for a business opportunity that is unique and offers lifestyle flexibility, HydroKleen is an amazing business model.

HydroKleen is an air conditioning cleaning company based in Australia. Our franchise partners are growing by the minute and are sprouting like mushrooms all over the globe. We have introduced HydroKleen to over 30 countries and branded ourselves into over 40 countries all over the world in just under 3 years.

We can promise you that we have a successful business model with proven systems in place. Furthermore, we treat our franchise partners as family because we believe that their success is our success as well. And more importantly, our business model is built to create success for you so if you’re asking if it’s a sound investment, ask our franchise partners and they will tell you the truth about us. We also have proven marketing strategies that will create a steady stream of clients for your business. You’ll receive an amazing support system that will teach you how to effectively generate cashflow to help your business thrive.

If you would like to know more about the HydroKleen System, please email our support office on service@hydrokleen.com.au or visit our website www.hydrokleen.com.au.

3 Signs of Air Conditioning Problems You Need To Fix Immediately

You wake up in the middle of the night drenched in your own sweat. The room is damp and humid. You remember clearly that you turned the air conditioner on before dozing off. What do you think could have happened? Well, a broken air conditioner is what happened. Yes, this happens. In fact, it happens quite a lot, especially to those who don’t know how to properly take care of their air conditioners.

If your air conditioners are working fine, that’s great. Keep doing what you’re doing. But when your air conditioner is showing signs of deterioration, you need to be more mindful about it. The last thing you want is to wake up from a deep sleep, hot and uncomfortable and possibly furious, knowing that it would be impossible to go back to sleep again in that temperature. Air conditioners are just like any other appliance you have in your home. Although they are built to last, their shelf life largely relies on how you take care of them. If you notice your air conditioner is acting up, have it fixed right away. Don’t wait until it becomes irreparable.

Here are three signs of air conditioning problems that need immediate fixing.

  1. You hear strange noises.

Air conditioners are supposed to run silently so when you hear a rattling or clicking sound, that’s already a clear indication that something is wrong. It could be due to loosened parts. When this is the problem, you can reattach or tighten them to stop the noise. If the noise persists, you should not ignore it. The solution? Have a mechanic inspect your air conditioner. They can diagnose the problem and inform you if the compressor needs to be replaced of if the blower is unbalanced.

  1. You and your family are constantly sick.

Do you know that your air conditioner can make you sick? According to the American College of Allergy, Asthma and Immunology, dirty and grimy air filters can trigger sinus congestion and allergic reactions. In rare cases, it can even lead to death. This is because your air filter harbours dirt, dust, pollen, DNA and mould. Every time you turn your air conditioner on, what you’re doing is inhaling these toxic contaminants triggering the allergic response. The solution? The only way to remove these harmful contaminants is to have a professional remove them. It’s dangerous to clean your air conditioner by yourself especially if mould is evident. Your professional cleaning company knows how to effectively and efficiently remove all harmful debris from your air conditioner, so you can breathe clean, healthy air again.

  1. It no longer cools the room.

The sole purpose of air conditioners is to cool homes and offices. If it no longer circulates cool air then it’s probably because of a dirty air filter. Over time, dust, dirt and debris will start to accumulate in the air filter and this can impede the flow of air, thereby compromising its ability to release cool air. The solution? Call your trusted air conditioning cleaning company to give it a thorough clean. They have the knowledge and the tools needed to restore it back to its previous state.

Air conditioners have become an essential part of our day-to-day lives so when something goes wrong, make sure you fix it right away. Luckily, these common air conditioner problems can be resolved if you know who to ask for help.

At HydroKleen, we have a team of specialists who are experts in removing organisms such as bacteria, fungi, mould and mildew in air conditioners. These are harmful toxins that are responsible for making you and your family sick.  Our comprehensive air conditioning cleaning service will make sure that the air you breathe is fresh and clean to reduce the probability of sickness such as asthma caused by organisms trapped in your air conditioners. Not only will you enjoy good health, you’ll also lengthen the shelf life of your air conditioners.

If you would like to know more about the HydroKleen System, please email our support office on service@hydrokleen.com.au or visit our website www.hydrokleen.com.au.

3 Things You Should Never Share On Social Media

Do you ever wonder why business people, despite their crazy and demanding schedule, spend an awful lot of time polishing their social media pages? No matter how busy they get, they always find time to connect with their audience and build a strong online presence. The reason why they invest time in social media is because 97% of consumers search for local businesses in these channels. It’s safe to say the majority of your potential customers are online waiting for you. So if you’re not active in social media, you’ll be missing out on a lot of potential sales.

Although it may seem like social media is the answer to your problems, there is a catch – social media can either make or break you. If you are not careful about what you post, you could destroy your reputation and discourage people from connecting with you. When you’re handling a business page, you have to be extra cautious about the things you post online.

Here are three things business owners should never share on social media:

  1. Don’t Share Too Much Content

The number one reason why people subscribe to your social media page is because they genuinely want to know more about you and they want to be informed about the latest events or deals you have in store for them. Overwhelming them with too much information will cause them to retreat. When you post something, give them time to absorb the information and react to it because if you keep flooding them with posts they don’t need or don’t find value in, you’ll push them to unclick the like button and ultimately you’ll lose them. The best solution for this is to schedule and plan your posts and think about them very carefully. Think about the content and the intervals.

  1. Don’t Post Provocative Comments

No matter how provoked you are, you should always think about your reputation above all else. Keep in mind that you can’t please everyone. There will always be people out there who will find something to complain about and usually social media is the avenue they use to let off steam. Even when you are tempted to retaliate and defend yourself, remember that there are people watching you. If they see you engage in an online altercation, they will be discouraged from doing business with you. When someone is being hostile, as business owners you have to stay calm and exude professionalism at all times

  1. Don’t Share Fake News

No one would share fake news on purpose but if you’re ignorant you could be sharing false news. When it comes to posting content online, you must research, verify and make sure that the information you are about to publish is 100% authentic and reliable, otherwise people are not going to believe you the next time you post something. Don’t destroy your credibility just because you didn’t take the time to double check your facts.

Social media can make you vulnerable to attacks, which is why you have to be very careful about what you post because there are a lot of judgmental eyes out there. These tips will help put you on the right track so you can make the most out of your social media marketing efforts.

If you’ve been looking for a business opportunity that is unique and offers lifestyle flexibility, HydroKleen is an amazing business model.

HydroKleen is an air conditioning cleaning company based in Australia. Our franchise partners are growing by the minute and are sprouting like mushrooms all over the globe. We have introduced HydroKleen to over 30 countries and branded ourselves into over 40 countries all over the world in just under 3 years.

We can promise you that we have a successful business model with proven systems in place. Furthermore, we treat our franchise partners as family because we believe that their success is our success as well. And more importantly, our business model is built to create success for you so if you’re asking if it’s a sound investment, ask our franchise partners and they will tell you the truth about us. We also have proven marketing strategies that will create a steady stream of clients for your business.

If you would like to know more about the HydroKleen System, please email our support office on service@hydrokleen.com.au or visit our website www.hydrokleen.com.au.