3 Things You Should Never Share On Social Media

Do you ever wonder why business people, despite their crazy and demanding schedule, spend an awful lot of time polishing their social media pages? No matter how busy they get, they always find time to connect with their audience and build a strong online presence. The reason why they invest time in social media is because 97% of consumers search for local businesses in these channels. It’s safe to say the majority of your potential customers are online waiting for you. So if you’re not active in social media, you’ll be missing out on a lot of potential sales.

Although it may seem like social media is the answer to your problems, there is a catch – social media can either make or break you. If you are not careful about what you post, you could destroy your reputation and discourage people from connecting with you. When you’re handling a business page, you have to be extra cautious about the things you post online.

Here are three things business owners should never share on social media:

  1. Don’t Share Too Much Content

The number one reason why people subscribe to your social media page is because they genuinely want to know more about you and they want to be informed about the latest events or deals you have in store for them. Overwhelming them with too much information will cause them to retreat. When you post something, give them time to absorb the information and react to it because if you keep flooding them with posts they don’t need or don’t find value in, you’ll push them to unclick the like button and ultimately you’ll lose them. The best solution for this is to schedule and plan your posts and think about them very carefully. Think about the content and the intervals.

  1. Don’t Post Provocative Comments

No matter how provoked you are, you should always think about your reputation above all else. Keep in mind that you can’t please everyone. There will always be people out there who will find something to complain about and usually social media is the avenue they use to let off steam. Even when you are tempted to retaliate and defend yourself, remember that there are people watching you. If they see you engage in an online altercation, they will be discouraged from doing business with you. When someone is being hostile, as business owners you have to stay calm and exude professionalism at all times

  1. Don’t Share Fake News

No one would share fake news on purpose but if you’re ignorant you could be sharing false news. When it comes to posting content online, you must research, verify and make sure that the information you are about to publish is 100% authentic and reliable, otherwise people are not going to believe you the next time you post something. Don’t destroy your credibility just because you didn’t take the time to double check your facts.

Social media can make you vulnerable to attacks, which is why you have to be very careful about what you post because there are a lot of judgmental eyes out there. These tips will help put you on the right track so you can make the most out of your social media marketing efforts.

If you’ve been looking for a business opportunity that is unique and offers lifestyle flexibility, HydroKleen is an amazing business model.

HydroKleen is an air conditioning cleaning company based in Australia. Our franchise partners are growing by the minute and are sprouting like mushrooms all over the globe. We have introduced HydroKleen to over 30 countries and branded ourselves into over 40 countries all over the world in just under 3 years.

We can promise you that we have a successful business model with proven systems in place. Furthermore, we treat our franchise partners as family because we believe that their success is our success as well. And more importantly, our business model is built to create success for you so if you’re asking if it’s a sound investment, ask our franchise partners and they will tell you the truth about us. We also have proven marketing strategies that will create a steady stream of clients for your business.

If you would like to know more about the HydroKleen System, please email our support office on service@hydrokleen.com.au or visit our website www.hydrokleen.com.au.

Is It Safe To Clean Your Own Air Conditioner?

Drenched in sweat in the middle of summer? That’s okay because you know you can always count on your air conditioner to cool you down. But what if, after turning it on full blast, you still find yourself sticky and sweating? When beads of sweat are still forming on your forehead despite having your air conditioner turned on is when you know you need to have it cleaned.

You see, a dirty air conditioner can result in problems over the long term. It could damage your unit by causing it to work harder and it could also make you sick. Over time, dust and dirt in your home will build up inside your cooling unit but it’s not just dust that you need to concern yourself about, you also need to worry about mould. Mould is difficult to detect and it is easy to inhale and once inhaled can inflame and irritate your airways resulting in sinusitis, sneezing, couching, bronchitis, asthma attacks, and pneumonia. Furthermore, mould also triggers allergies like hives or rashes and in some cases can even lead to death.

We can’t stress it more strongly that cleaning your air conditioner is a must. Many are torn between a do-it-yourself air conditioning clean and hiring air conditioner cleaning experts. The number one concern if you plan to clean it yourself is safety. Is it safe to clean your own air conditioner? The answer is NO.

Here are two reasons why you shouldn’t clean your own air conditioner:

Firstly, you’ll run the risk of destroying your air conditioner. Your air conditioner is a complicated appliance. It comes with a maze of electrical wirings and tubes. Detach one wire and you’ll end up with a dysfunctional air conditioner. Air conditioners are made up of mechanical components that are specifically engineered to provide you with comfort so if you mess the system up because of sheer ignorance or carelessness, you’ll wind up destroying it. This is usually the case for those who haven’t had prior experience and training in cleaning air conditioners and who only rely on YouTube to guide them.

Secondly, you might electrocute yourself. Your air conditioner works because it has a plotted network of wirings underneath its exterior. When cleaning your air conditioner, you need to make sure that you don’t disrupt the wirings otherwise you might end up electrocuting yourself.

Why risk these possibilities when you can count on professional air conditioner experts who have the knowledge, experience and training to make sure they effectively clean your air conditioners without destroying it?

At HydroKleen, we have a team of specialists who are experts in removing dirt and organisms such as bacteria, fungi, mould and mildew in air conditioners. Our professional team are trained and licensed to perform a comprehensive air conditioning clean that ensures the air you breathe is fresh and clean.

If you would like to know more about the HydroKleen System, please email our support office on service@hydrokleen.com.au or visit our website www.hydrokleen.com.au.

How To Make Your Content Marketing More Effective

You might think that using clever words and injecting humor into your content is a foolproof way of attracting customers to your site but it’s not. It’s more than that. Sure, people love a little entertainment but if you haphazardly create content out of mere intuition just because it looks right without having a backup content marketing strategy, believe me, it’s bound to fail.

It may seem like a lot of work to come up with a content marketing strategy but in reality, it’s really not that complicated. You just need some guidance, so you will know where to start and what to do.

Here are three content marketing steps that will enable you to double or even triple your website traffic:

  1. Know Your Audience

When creating content, you must have a specific audience in mind. This is the essence of content marketing. Who are you writing for? The fastest and perhaps the easiest way to do this is to study your current customers and conduct interviews and surveys either through direct communication or through virtual means such as social media platforms. Asking them questions is a good start so you’ll get to know them on a much deeper level. You can start by asking them why they are interested in purchasing your product or service or what results they expect after using your product or service. Their answers to these questions will help you understand what they need from you.

  1. Know Where They Hang Out

Keep in mind that no matter how compelling your content is, if it can’t reach the people you intend to reach, it’s good for nothing. Know what online platforms they check regularly and make your brand known there. If they spend a lot of time on Facebook, start spreading your content on that platform but a word of caution, don’t spread yourself too thin. You can’t be present everywhere because there’s a tendency that the quality of your content might be compromised. Choose at least one or two platforms and start there. Your goal is not to go after quantity but quality. Find the right people and they’ll bring like-minded people to you.

  1. Track Your Success

How will you know if your content strategy worked? You track it! Track your website traffic, engagement and conversion. You will need tools for this. Research the tools that will allow you to see how you’re doing and set them up. With these tools, you will know if you need to stick to one strategy or if it needs improvement.

Content marketing strategy is not hard and neither is it complicated, you just have to know how to do it. With these three steps incorporated in your business plan, you’ll be able to see new faces in your business in no time.

If you’ve been looking for a business opportunity that is unique and offers lifestyle flexibility, HydroKleen is an amazing business model.

HydroKleen is an air conditioning cleaning company based in Australia. Our franchise partners are growing by the minute and are sprouting like mushrooms all over the globe. We have introduced HydroKleen to over 30 countries and branded ourselves into over 40 countries all over the world in just under 3 years.

We can promise you that we have a successful business model with proven systems in place. Furthermore, we treat our franchise partners as family because we believe that their success is our success as well. And more importantly, our business model is built to create success for you so if you’re asking if it’s a sound investment, ask our franchise partners and they will tell you the truth about us. We also have proven marketing strategies that will create a steady stream of clients for your business.

If you would like to know more about the HydroKleen System, please email our support office on service@hydrokleen.com.au or visit our website www.hydrokleen.com.au.

Surprising Reasons Why Your Air Conditioners Die Prematurely

It’s uncommon for air conditioners to fail because these things are innovatively designed to last for a long time but we didn’t say it wouldn’t happen. As surprising as it may sound, air conditioners could die prematurely if you don’t maintain certain practices to keep them in tiptop shape. You can’t risk discovering a system failure during summer when the temperature is at its peak.

In most cases, people are unaware of the common causes of air conditioner failure. To ensure that you are kept cool and comfortable all throughout the summer season, it pays to know the reasons behind the premature deaths of air conditioners.

  • Lack of Maintenance

Air conditioners also need TLC and one way of providing this is by scheduling regular maintenance. When your air conditioner lacks regular maintenance, it could die before its estimated shelf life. If you don’t schedule it annually, don’t act surprised if your air conditioner shows signs of malfunction earlier than expected.

It’s also worth mentioning that regular maintenance is needed otherwise your warranty will be forfeited. Ideally, a professional technician should inspect your air conditioner at least once every twelve months. These professionals can thoroughly inspect and assess your unit and identify potential hazards before they occur. This is what you call preventive maintenance.

  • Lack of Professional Cleaning

A clean air conditioner is essential to increase the longevity of your cooling system. We often forget that our air conditioners need cleaning too! It takes time for air conditioners to get dirty and this is probably the reason why we tend to forget having them professionally cleaned. Failure to stick to a regular cleaning schedule often leads to ugly consequences such as compromised health and system failure.

You see, dirt and dust buildup will impede normal airflow causing your air conditioner to work doubly hard; thereby expediting the wear and tear process. Furthermore, with the moist and dark environment of your air conditioner, it can become a potential breeding ground for mould to thrive and when mould is inhaled, it can lead to serious respiratory health problems.

Take good care of your investment because air conditioners are not cheap. If you want to maximise the use of your cooling systems, make sure that you are doing your part by having it regularly and professionally cleaned.

At HydroKleen, we have a team of specialists who are trained to provide a prompt and professional cleaning service. When you have your air conditioners cleaned with HydroKleen, you will not only stay healthier, you will also save money as your air conditioner will run more efficiently.

If you would like to know more about the HydroKleen System, please email our support office on service@hydrokleen.com.au or visit our website www.hydrokleen.com.au.

Bio-Toxin Related Illnesses in Australia & Air Conditioning


Recently, the Australian government commenced an inquiry into bio-toxin related illnesses in Australia. The initial recommendations included that the Department of Health continue further research into the potential health effects of exposure to damp and mould; the prevalence of dampness and mould in the built environment; and provide advice on the prevention and removal of mould.

We’re proud to say that HydroKleen made a detailed submission to the Australian Parliament on the matter and HydroKleen was mentioned twice in Parliament when the matter was discussed. This is, of course, a worldwide problem, as the use of air conditioners increases whilst regular cleaning and sanitising of the air conditioner doesn’t occur as regularly as it should (if ever).

We are firmly of the belief that poorly maintained air conditioning systems are contributing to health problems and affecting productivity, in Australia and across the world. Manufacturers do recommend that filters are regularly cleaned. However, we know that a quick vacuum and rinse infrequently will not sufficiently clean the air conditioner, to remove the build-up of mould spores, fungi, DNA, pet dander, dust mites, viral microbials and dirt. These particles, which are microscopic, are smaller than a human hair and easily pass through the filters. They are both organic and inorganic and they attach to the coil, barrel fan and other surfaces of the air conditioner. Home and business owners should not attempt to clean the coil and barrel fan, as it requires both specialist equipment and experience, so they don’t damage these working components of their air conditioner.

This is where a HydroKleen specialist cleaner can make a significant impact to the cleanliness of your air conditioner and the air quality in your home or commercial building. Our state-of-the-art, unique cleaning systems virtually eradicates the microbial contamination, so you can breathe healthy air again. In fact, we GUARANTEE that our HydroKleen Cleaner will remove all mould and bacteria from your air conditioner – A  significant solution to reducing these bio-toxins in your home or workplace, reducing the likelihood of bio-toxin related illnesses.

We’re excited to see what will come from the acknowledgement of the Australian government that this very serious health issue exists, and we hope that it will be expanded into other countries, so awareness into this issue is increased and many solutions found to improve health outcomes across the world.

You can read our full submission here: https://www.aph.gov.au/Parliamentary_Business/Committees/House/Health_Aged_Care_and_Sport/BiotoxinIllnesses/Submissions