Clever Ways To Market Your Business

All businesses, whether they like to admit it or not, go through dry spells. Dry spells are normal but it can be devastating especially if you are used to a steady and overflowing cash flow. Unfortunately in business you can’t escape from dry spells. Not a lot of people know that you can actually turn a dry spell into a positive challenge by using them to your advantage. One of the ways to turn dry spells in your favor is by making use of this time to market your business aggressively.

As you all know, marketing plays a crucial role in any business regardless if you’ve just started out or if you’ve been in the industry for years because it is through your marketing efforts that people will find out about your company, what you do and what you offer. If you employ effective marketing strategies, not only will you attract customers but you will also persuade them to avail of your products and/or services.

Here are 3 clever ways to market your business.

  1. Use Newsletters

Newsletters are very important in business because it is a way of maintaining our connection with our clients. Therefore, we encourage you to publish a monthly electronic newsletter to your growing client base. However, you can only do this once you have their permission. Usually websites offer an option for them to subscribe so once they’ve subscribed make sure that you deliver regular newsletters to their mails. Doing so also keeps your business on their radar and it’s also a good way to introduce new products and services.

  1. Publish Blogs

Now that everyone is living in a digital world, it makes sense that you make sure your business becomes a part of it. It is vital that you create and publish interesting and engaging blogs that are related to your niche on a regular basis. Blogs are excellent opportunities to talk about your brand and what your company has to offer. Furthermore, by taking advantage of Search Engine Optimisation (SEO), you can improve your rankings. The higher you rank in search engine sites, the more likely you’ll have site visitors and eventually turning them into paying customers.

  1. Make Cold Calls

During this silent period, take this opportunity by making cold calls. Create a schedule and start your day by making a number of cold calls or if you already have leads, call them. It’s a great way to keep your marketing strategy on track.

Like in life, your business will also have its fair share of ups and downs. But no matter where you are whether you’re at the top or at the bottom, if you think there’s still a fighting chance your business can survive, don’t ever give up.

If you are currently thinking about starting a franchise business, we encourage you to read about the HydroKleen business models. If you have the determination to make a business grow and make it successful, learn about our franchising business.

HydroKleen is a great business opportunity if you are considering opening a franchise. HydroKleen is an air conditioning cleaning company based in Australia. Our franchise partners are growing by the minute and are sprouting like mushrooms all over the globe. We started franchising in July 2010 and ever since then we’ve introduced HydroKleen to over 15 countries and branded itself into over 40 countries throughout the world in just a short span of time.

If you would like to know more about the HydroKleen System, please call our support office on (07) 5597 7749 or visit our website www.hydrokleen.com.au.

How To Cut Down On Air Conditioner Costs

One thing we know about air conditioners is the fact that we literally could not live without them. Before air conditioners were invented people tried ingenious ways to keep themselves cool during sweltering seasons. Some lived in basements because the temperature underground is way cooler, some of them reconstructed their homes to make their ceilings higher so that more air can circulate inside. There were even those who went as far as hanging wet laundry in their doorways or slept on refrigerated sheets just to counter the warmth. Lucky for us, we don’t have to do any of these thanks to Willis Carrier the inventor of modern air conditioner. With just a swipe of a card, people can purchase and install their own air conditioners wherever they desire.

While air conditioners can indeed keep us comfortable, it comes with a price. Many of us do not realise that spending money to have your own air conditioner unit is just the beginning of a long series of money spending. But don’t get discouraged because we found ways to cut down on air conditioner costs so you can guiltlessly enjoy the coolness it brings without worrying about your power bill.

The following are the things you can do to cut down on air conditioner costs:

  1. Choose The Right Size

Using a small air conditioner unit in a huge house is not cost efficient. The best option you can have is to go for a larger unit. Luckily, most of the air conditioners being sold today are already energy efficient, which means they won’t take up much electricity for it to operate. If you are planning to install air conditioners in a gigantic home try using central air systems. They are specifically designed for big areas so you can be sure that it will be able to cool down a huge house.

  1. Keep Your Thermostat Steady

One of the ways to reduce electricity cost is by keeping your thermostat at a steady temperature. If you keep on changing the temperature of your unit it will cause your air conditioner to work doubly hard than it’s supposed to do and this can have major consequences to your power bill. If you are serious about cutting down on costs, avoid changing the thermostat.

  1. Have Your Air Conditioners Cleaned Regularly

Over time, your air conditioners will collect dust and dirt from you home and when this happens it will affect its efficiency to keep your homes cool. Aside from compromising its efficiency, a dirty air conditioner will also cost you money. If you haven’t had your air conditioners cleaned for a long time, you’ll notice a surge in your electricity bill. In order to prevent this from happening, you need to have your air conditioners cleaned regularly by air conditioner cleaning experts.

As an owner of air conditioners, it should be your responsibility to have your air conditioners cleaned by professionals regularly.

At HydroKleen we specialise in cleaning and santising air conditioners to remove organisms such as bacteria, fungi, mould and mildew that can make you and your family sick.  Our comprehensive air conditioning cleaning service will make sure that the air you breathe is fresh and clean to reduce the probability of sickness caused by organisms trapped in your air conditioners.

If you would like to know more about the HydroKleen System, please email our support office on service@hydrokleen.com.au or visit our website www.hydrokleen.com.au

The Best Ways and Times to Ask for Customer Feedback

Human beings are curious creatures and we have this inexplicable desire to find answers. However, there is one area of questioning that floods many business owners with anxiety and tension and that is asking for customer feedback.

Asking for feedback is never easy and even business owners agree that it is one of their biggest fears. Whether you like it or not, feedback is essential to the growth of any business because it is through this that you’ll know if there is a need to improve your product or service. Through feedback, you’ll be able to gauge how your business is doing.

It’s encouraging to know that you’re doing a great job if your customers offer positive feedback. And if there are customers who happen to be unsatisfied with the product or service your company offers then at least there’s still a chance you can do something about it.

The following are the best ways and times to ask for customer feedback.

  • Conversations

As simple as starting a conversation is enough to know what goes on in your customers’ minds. You can ask for feedback by sending them an email with a set of questions or you can simply call them.

  • Online Surveys

When creating online surveys, make sure that you have carefully thought-out questions to ask your customers.  You can send them a protected form using a word processing app or you can send them a PDF Form or you can send them forms that they can submit directly to your website.

  • Hard Copy Questionnaires

This may seem old school but it’s still as effective as virtual forms. Send hard copy questionnaires by having them mailed to your customers’ addresses. Make sure to include a self-addressed and stamped envelope to make it easy for them to mail their answers.

Timing is everything when it comes to asking for customer feedback. The best time to ask for feedback is when your customers talk to you about a positive experience they’ve had with your product. You can also ask them for feedback right after they’ve experienced your service. Another time to ask them for feedback is when they reach out to you via social media.

Businesses are always striving to improve their products and services because they know that doing so will lead to more customers. Improvements can be made once you know what your customers think about your product or service. You’ll have an idea what features to retain and what features need changing.

If you are currently contemplating starting a new business venture, we encourage you to learn about our HydroKleen business.

HydroKleen is a great business opportunity if you are considering opening a franchise. HydroKleen is an air conditioning cleaning company based in Australia. Our franchise partners are growing by the minute and are sprouting like mushrooms all over the globe. We started franchising in July 2010 and ever since then we’ve introduced HydroKleen to over 16 countries and branded itself into over 40 countries throughout the world in just a short span of time.

If you would like to know more about the HydroKleen System, please call our support office on (07) 5597 7749 or visit our website www.hydrokleen.com.au.

How Regular Air Conditioner Cleaning Can Minimise the Spread of Infection

The air conditioner is one of the best inventions known to man. Surprisingly, although it comes with a price, millions of people all over the world are willing to buy them because they prioritise comfort. However, owning an air conditioner comes with responsibilities. Just like a car that needs regular maintenance for it to function efficiently, the air conditioners you have in your home also need some TLC.

If you have neglected to have your air conditioner cleaned by professionals for a while, there’s a very big chance that it could harbour a year’s worth of dust and dirt. Not only could this clog your air filters and affect its ability to cool your homes, large amounts of accumulated dirt and dust also provide a breeding ground for mould and bacteria to develop.

When you fail to have your air conditioners regularly cleaned, you are running the risk of circulating mould, dust, bacteria and other irritants in your home. Do you know why this can make you sick? When you turn your air conditioner on; the bacteria, mould and spores trapped inside your unit are spewed out and start to circulate within your home until someone in your family, including yourself, inhales it. When this happens, it’s likely you’ll get sick and the infection could spread to everyone in your household.

You can, however, reduce the spread of infection by having your air conditioners regularly cleaned by professionals. HydroKleen air conditioner technicians are trained to identify any issues with your unit that may be the cause for bacteria and mould growth. They also have the proper equipment to thoroughly clean your unit and rid it of dust and dirt. Regular removal of dirt and dust through scheduled air conditioner cleaning will prevent mould accumulation and ensure that your air conditioner runs smoothly.

To prevent the spread of infection, the best solution is to have your air conditioners cleaned regularly.

At HydroKleen we are committed to ensuring your air conditioning systems are free of mould. At HydroKleen we specialise in cleaning and santising air conditioners to remove organisms such as bacteria, fungi, mould and mildew that can make you and your family sick.  Our comprehensive air conditioning cleaning service will make sure that the air you breathe is fresh and clean to reduce the probability of sickness caused by organisms trapped in your air conditioners.

If you would like to know more about the HydroKleen System, please email our support office on service@hydrokleen.com.au or visit our website www.hydrokleen.com.au.

How To Be Progressive In Your Business

In order to grow your business you need to take action. If you become relaxed, there is a huge chance that your business might not be able to keep up with the competition. Given that you have already established a solid client base throughout the years you’ve been in business, do not be over confident because any time you don’t take action, you are running the risk of sending your customers to your competitors and that is something you must avoid at all times. Now that you have a pool of customers who are loyal to you, use this to your advantage by taking action to ensure that you’ll not only keep them but you’ll grow them in numbers as days go by.

Every day, if possible, find ways to move your business forward so you can grow your clients, your profit and your brand.

The following are ways to make you progressive in your business.

  1. Move Forward

Running a business is like running a race, you’re always aiming to achieve something and that’s what makes you successful in your industry. And just like a race, sometimes we get tired. It is important to have a personal resolve that no matter how tiring, you will always rise and move forward and you can do that by taking action. Perseverance is the key and as a business owner you need to have the grit to be able to progress your business. Sure, there are going to be obstacles along the way and it’s not always a bed of roses but if you have the perseverance to take action then that’s what will make you successful in your field.

  1. Get Organised

Getting focused is impossible if everything in your life is in chaos. Therefore, get rid of the clutter and start cleaning and organising. Start by cleaning your desk, your house, your closet, your office and all your files. Allocate a certain day in your ideal week to do a Spring clean. Once you do that, you’ll be able to find clarity, direction and answers that will lead you towards your goals. It’s also easier to concentrate on the tasks at hand and make progress when everything is organised.

  1. Contact People

The lifeblood of your business is your customer base because without them you won’t be able to earn a dollar. So ultimately, if you want to grow your business you need to grow your customers and you can do that by getting on the phone or sending them emails. You need to be communicating with your customers constantly. Although some business owners may find it uncomfortable to make calls or to send emails, you have to do it for the sake of your business because these are very effective methods that will attract customers and lead them through your doors.

Starting a business is indeed a challenge but if you are not up for it then perhaps you’re still not ready to storm the business world. And that’s okay, take all the time you need until you are ready. However, if you think you have the grit to make your business a success, we encourage you to read about our HydroKleen business model.

HydroKleen is a great business opportunity if you are considering opening a franchise. HydroKleen is an air conditioning cleaning company based in Australia. Our franchise partners are growing by the minute and are sprouting like mushrooms all over the globe. We started franchising in July 2010 and ever since then we’ve introduced HydroKleen to over 13 countries and branded itself into over 40 countries throughout the world in just a short span of time.

If you would like to know more about the HydroKleen System, please call our support office on (07) 5597 7749 or visit our website www.hydrokleen.com.au.