Email is still the king when it comes to business communication.
Email offers a fast, reliable, and easily accessible form of communication. It is mostly a free service, providing a stress-free virtual delivery of time-sensitive messages to people from anywhere in the world.
In the business world, email is still the preferred media when it comes to connecting with people such as customers, suppliers, and employees. This is why email, aside from social media, is your best avenue in marketing your business, securing new sales, building relationships with your customers, and, ultimately, growing your business.
In running your business, email is crucial in your marketing strategies and in reaching your customers.
Here are the reasons why…
- Everyone has email
Everyone has an email account, or two, and can get virtual messages anywhere. Currently, there are around 3.7 billion email users worldwide. This number is set to grow to 4.1 billion in 2021.
An email account even gets people signed up or signed in into anything – in e-commerce sites, social media platforms, apps, and other online channels and tools. So, email is virtually everywhere, and most people still prefer email as their primary form of communication.
- Connect with people in real time
Unlike the turtle-like speed of the old postal service, email recipients receive time-sensitive messages immediately, and they can conveniently open the messages on their smartphones, desktops, laptops, or other devices.
Responses or replies to email messages are quick too — you don’t need to wait for months, unlike the old traditional way of sending mail through the post.
- Reach potential and existing customers through email marketing
Email marketing, which is the use of email to promote a product or service, can effectively grow a business. It helps a business connect with customers, thus, building customer relationships that will, ultimately, lead to increased sales.
Email marketing can be personalised where the email campaigns are targeted at particular types of customers. The results such as click-through rates, unsubscribes, and sales conversions can easily be traced through an email marketing app. These results will show which marketing campaigns are working well with the intended audience, and which ones are not. These can also help to determine who the target audience is based on, who is opening the emails and who is unsubscribing.
If you are currently looking for a franchising business that can give you promising results we encourage you to read about HydroKleen.
HydroKleen is a great business opportunity if you are considering opening a franchise. HydroKleen is an air conditioning cleaning company based in Australia. Our franchise partners are growing by the minute and are sprouting like mushrooms all over the globe. We started franchising in July 2010 and since then we’ve introduced HydroKleen to over 35 countries throughout the world in just a short span of time.
But before you make your decision, we highly encourage you to follow our advice in this blog post. Do your research, look beyond the awards, read complaints or ask our existing franchise partners about HydroKleen and understand the nature of a franchising business.